Freelancing can be tough. With the market full of people selling their writing skills it can prove out to be a challenge for anyone wanting to establish themselves full time in this field. The scope available for freelancing is huge but so are the number of people who wish to try and attempt their skills at it. If you wish to make creative freelancing as your full time profession then you need to be all the more cautious because the work available in the market is shared between full time and part time freelancers.
So how can you make your mark? What sets you apart from the others? What can you do so that you can put forward a better impression to your clients than others? How can you convince your clients that you are the best that they can get for their project? It is not tough. I wish to take up my case on the same..
1. Work on your Identity and increase your visibility. It is always a good idea to have a website for yourself. Not only does this make you look professional but at the same goes a long way in projecting your seriousness in this profession. You need not shell out big bucks to get this done. There are available several templates online which can get this done for you for practically free. A simple website with honest, well written content is what your website should portray! You should also make your presence felt through various professional networking websites on the internet.
If you still just have a resume to provide it is a good idea to have it as a PDF file. An impression here goes a long way. If you really wish to spread the word around you could go about and splurge a little and get yourself some visiting cards made.
2. It is a very good habit to be easily accessible to your clients. Provide them with your contact details where you can be contacted easily. Though you can mention them the timings when you can be contacted so that your life does not feel intruded. Try and be quick when responding back to emails as clients like to be in touch with quick and responsive professionals.
3. I also think that it is a good idea to try and make a personal connect with your client and try and interact with him as a friend. By this it is not meant that you drop your professional guard. There is a thin line separating professional behavior and getting personal. Clients will like when you try and go the extra yard and talk about their project as their own with genuine inputs. believe me, IT WORKS!
4. Put together an elaborate portfolio of all your work along with the feedback from your previous clients to showcase to all your potential future connects. This will help the client to bridge the trust bridge and help him in developing confidence in your work and talent. If you have your website make sure that you integrate these items in it and highlight them prominently.
5. Watch your price negotiation timing. Do not start negotiating on the price at the first go. Doing so will project an image that it is only money that you are after. Project an image that you are doing this work of freelance writing for the sheer love of writing. Put forward a price looking at what the project is all about and once quoted stand by it. If you lower your price too often it will do no good to your serious professional image of a web content writer.
What ever be your strategy, the bottom line remains that you have to make your client believe that you have what he wants. You have to justify your talent as well your price and at the same time bring on an image that there is no one better than you available. Believe me, with a few tips this is completely achievable!
No comments:
Post a Comment