I had mentioned in my last post that work on a website for a non profit dance academy was due to start, and yes it is on! This assignment would allow me to work towards drafting the entire content for the website as well as working on their marketing material too. The dance academy wishes to go the non profit way and wishes to collect money from shows and use the same money towards sponsoring children to enroll themselves in dance schools. An absolutely noble thought!
What is particularly great about this project is that the client has given me a free hand to even structure the skeleton of the website! This made me suggest tabs we could use, the content which should be put and structuring the same. Since the website is for a non profit use therefore it will not be investing all that much on the designing part. The ‘attraction grabber’ therefore has to be the content.
Structure:
To work on the structure of the website I browsed the internet for other websites on similar lines. Taking an idea from them on as to what are the important elements which it should have and how to structure the same. Once done I set down and made a structure which suited the clients need. I decided to keep it simple and yet effective. I liked the concept of having a main tab with sub tabs attached to it. By doing this not only will the content have flow and at the same time I will be able to add all the content that should come without creating mess in one single tab.
Client’s brief: The content has to be based on the fact that we are promoting and creating awareness towards Indian dance forms in the US. The content should be to the point and try and include bullet points wherever possible.
As mentioned, the project was bifurcated in two parts; the website as well as the marketing collateral. The marketing stuff is taken care off as the client has provided with a sample of what he actually wants and will be working on the same line. It would be including an introductory letter, a couple of application; the sponsorship levels available as well as info on the upcoming shows. Here too marketing collateral= Punch lines!! Something which my assignment with www.savingsmela.com has taught me good enough! Since I could manage that I expect this to be a breezer.
Once done with the marketing requirement I will start structuring the content for the approved website skeleton. I have made some rough notes on what I would be putting there. Need to talk to the client on these and see if it works for him too. The website has yet to be registered and will surely upload here the final product.
A new theme, some new energy.. I love my work!!
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