Saturday, September 25, 2010

SEO Articles That Can Earn Their Worth

Many a times have I got assignments which have required me to write SEO optimized articles. The clients have sent the keywords that they wish me to work around and incorporate in the article. The basic aim of these SEO articles is to allow the client to get a favorable rank for a particular keyword on major search engines. This in turn would help them get more traffic to their website who seek information regarding that particular keyword.

So how does one approach with the task of writing for these SEO articles and most importantly make them successful towards delivering the desired result. Each one of us might be having their own approach here. I would like to share as to how I go about when presented with this task.

1. Research
I enter the primary keyword provided to me by the client in Google and see the kind of results that come my way. I read the top listings from the results and try to get an idea on what kind of content is generally posted. This also allows me to analyze what is NOT present already and therefore gives me some points to work on. Further, it also allows me to analyze the kind of content people like to read on that particular keyword.

2. Secondary Keywords
Even if the client may have provided me with 1 primary keyword I try to look around for some secondary keywords too. These secondary keywords provide the article with certainty and reliability that search engines generally look for when indexing an article. This strategy would also help rope in more visitors to your article as all readers might not use just the primary keyword for their searches. If there are sufficient related words in your article then the reading audience would increase.

3. Positioning Keywords
When starting to write the content, it is very important to know as to where you should insert the primary keywords so as to get the maximum SEO value from them. Ideally, your primary keywords should certainly figure in
• The title
• The Meta Tag
• The first 2 lines of the first paragraph
• In all the heading and sub headings
• Evenly dispersed throughout the content
• In the anchor text for the links made in the article

It is always a good idea to provide your client with something extra. Not only will it make him realise your expertise on that particular area but at the same time maximize your chances of getting more work from him in the future.


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