My content generation project for the non profit dance foundation is done. The foundation is named as Guiding Star Dance Foundation. The project was challenging in a way that non profit oganizations demand a little shift in tone while drafting their content and try and make it a little more persuasive and genuine. As discussed earlier, the client had provided me the freedom to structure their website by deciding on the tabs that should be there on the website. The only condition was that all the desired components should be incorporated in the content. The aim of the foundation - to promote Indian dance forms in US- should clearly come across as should the fact that the foundation is a 501(c)(3) oganization.
I looked on the Internet for several other websites working in the same functional area and got an idea as to what all should be there on the website. Also, it gave me a couple of ideas to structure the content on the website. Based on the same as well as the inputs that I got from the client i chalked the skeleton and sent it to the client for his approval.
Once I got the approval from the client on the same I started with my work of structuring content for it. I decided to keep it to the point and concise but since it was aimed towards getting in sponsors therefore it HAD to have some marketing punch too. Not too much but of course! I structured the website to have a Company page, About Us Page, Education page( it further would have 2 parts- mentors as well as schedules and archives) Foundation Page( it would be divided into board of directors, sponsors as well as mailing list tabs), Donate as well as Contact us web pages.
I decided to draft the 'Company' page first as being the landing page it would need to be impressive and take the most time too. Related on similar lines were the 'Foundation' tab as well as the 'About Us' tab. Effort was therefore put in towards trying to bring in a clear distinction as to what content goes in where. Since the client already has a dance academy website(www.guidingstaronline.com) which was drafted by me only, therefore the cleint has asked to pick some content from it and use it towards the 'Education' tab.
Though the task took me 4 days to complete it but the end result was up to my satisfaction. Am yet to hear from the cleint for his final word so there is still the last YES awaited to consider the project DONE! :)
As always, the link of the website will be duly posted once it is live for all you guys to have a look at the final drafted product.
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