Tuesday, July 28, 2009

Pick Me!



Yes, this is what all of us wish for when applying for an assignment. There have been instances when I had been so sure that I would definitely land up with a project but somehow at the end that never happened. Someone else was picked up instead of me. this bought me to realise that what is it in my, my skills that sets me apart from the others in my field. Once I could get to know these points I could then work towards making them work in my favor. trying to find out this is not at all difficult. All that is required is that you carry out a careful assessment of certain points and be the judge yourself.

In order to know your plus points ask yourself some hard questions; questions relating to as to why should clients pick you for their projects. Are you dependable, are you available, are you flexible with your approach, do you adhere to time lines, are you a pro at something, do you have good client testimonials to back your work, do you work cheap? These are some questions which can lead you towards the answer and the discovery of what is unique in your writing talent.

The next step? Hardcore Marketing!

Yes, in freelancing what is visible sells! once you know your positives which set you apart from the herd you need to go out and make your clients know that too! Send emails to prospective clients highlighting your plus points; discuss about these on your blog; emphasise on these points when you talk with clients; showcase client testimonials on your website. having said all this what remains the number one rule to follow is to DEMONSTRATE your skill to the client! With action speaking louder than words you need to prove it to your client that you HAVE the skill in you..

It is all about discovering and sticking to it... Every client likes to work with people who are not only good at their profession but at the same time are worth their salt too!
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Saturday, July 25, 2009

Twitter and You



The buzz doing the rounds amongst everyone in any kind of field is 'networking'. There is nothing new with it as networking was always around but was something that was done in closed rooms and by exchanging visiting cards. With the Internet booming and opening new avenues the term networking has suddenly taken a whole new perspective. there are now present several forums where you can meet like minded people and interact with them at your convenience. Further these networking websites also allow you to separate your personal as well as professional interests by having both social as well as professional networking websites. A regular search on networking websites is bound to provide you with results which could leave you amazed. The latest entrant here is Twitter. The kind of buzz that twitter has generated amongst netizens is fantastic. So what is all the chirping all about?!

Twitter is a communication media which allows you to interact with other Twitterian's in short 140 character messages. This free to use tool allows you to interact with other people in the form of messages called tweets and you can find people who are either of your field or someone you wish to know more about.

So what is the connection between Twitter and Freelancing? Well, why freelancing, it could be any profession for that matter! Twitter allows you several advantages which you can harness and use to help you grow and spread your business needs.. How? Well, you got to read on!

Twitter allows you read the tweets/updates of other people which is referred to as following in the Twitter terminology as well as allows other to follow you too thereby providing you with followers. This is what you can use to your benefit.

1. Find your old clients using the search option and start following you.
2. Find contacts who can be prospective clients and follow them too.
3. It is always a good idea to market yourself. Tweet about your talent and thereby get the visibility.
4. Twitter comes with various job search options where in people DO tweet about their needs. Regularly check these search options and scout for openings of your like.
5. Make the most of the 'bio data' section on your twitter profile and convey the best about your profession. It is a god idea to use the major keywords relating to your profession here so that you appear on a search when done by someone looking for a person with your expertise.
6. Customise your twitter homepage in tune with your personality.
7. It is never a good idea to spam your followers. NO. NEVER.

Make the most of this 140 character tool and harness its potential for your benefit.
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Thursday, July 23, 2009

Let People Honor Your Talent



Freelancing can be tough. With the market full of people selling their writing skills it can prove out to be a challenge for anyone wanting to establish themselves full time in this field. The scope available for freelancing is huge but so are the number of people who wish to try and attempt their skills at it. If you wish to make creative freelancing as your full time profession then you need to be all the more cautious because the work available in the market is shared between full time and part time freelancers.

So how can you make your mark? What sets you apart from the others? What can you do so that you can put forward a better impression to your clients than others? How can you convince your clients that you are the best that they can get for their project? It is not tough. I wish to take up my case on the same..

1. Work on your Identity and increase your visibility. It is always a good idea to have a website for yourself. Not only does this make you look professional but at the same goes a long way in projecting your seriousness in this profession. You need not shell out big bucks to get this done. There are available several templates online which can get this done for you for practically free. A simple website with honest, well written content is what your website should portray! You should also make your presence felt through various professional networking websites on the internet.

If you still just have a resume to provide it is a good idea to have it as a PDF file. An impression here goes a long way. If you really wish to spread the word around you could go about and splurge a little and get yourself some visiting cards made.

2. It is a very good habit to be easily accessible to your clients. Provide them with your contact details where you can be contacted easily. Though you can mention them the timings when you can be contacted so that your life does not feel intruded. Try and be quick when responding back to emails as clients like to be in touch with quick and responsive professionals.

3. I also think that it is a good idea to try and make a personal connect with your client and try and interact with him as a friend. By this it is not meant that you drop your professional guard. There is a thin line separating professional behavior and getting personal. Clients will like when you try and go the extra yard and talk about their project as their own with genuine inputs. believe me, IT WORKS!

4. Put together an elaborate portfolio of all your work along with the feedback from your previous clients to showcase to all your potential future connects. This will help the client to bridge the trust bridge and help him in developing confidence in your work and talent. If you have your website make sure that you integrate these items in it and highlight them prominently.

5. Watch your price negotiation timing. Do not start negotiating on the price at the first go. Doing so will project an image that it is only money that you are after. Project an image that you are doing this work of freelance writing for the sheer love of writing. Put forward a price looking at what the project is all about and once quoted stand by it. If you lower your price too often it will do no good to your serious professional image of a web content writer.

What ever be your strategy, the bottom line remains that you have to make your client believe that you have what he wants. You have to justify your talent as well your price and at the same time bring on an image that there is no one better than you available. Believe me, with a few tips this is completely achievable!
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Monday, July 20, 2009

Brand Marketing

This interesting article was doing the rounds on twitter. It goes on to illustrate what made Michael Jackson the brand that he was. A must read for all who wish to market themselves/their skills in the respective sphere's of work.. Very simple and too the point. Do read it and try to implement it as and when you can..

How Michael Jackson Became a Brand Icon : http://ow.ly/ha9e From The Harvard Business Review
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Sunday, July 19, 2009

A Thoughtful Read


While surfing some blogs today I came across this simple yet good article. What I loved the most about this article apart from the message that it wished to convey was the simple language used in it. I truly feel that simple language can prove out to be more impactful than heavy words laden sentences. This piece conveys my thoughts!

The article is about tips and advices to make your writing powerful. Yeah I know.. you must be feeling that been there seen that but what is the harm if you get to read it all again and refresh your writing principles too!! :) Enjoy!!

Article: 7 Simple Ways to Dramatically Improve Everything You Write
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Friday, July 17, 2009

The Fun of Freelancing


It has been almost 3 years now since I quit a regular job and took up freelancing. As expected I was a bit hesitant in the beginning as to where it would lead me but then as I settled into freelancing I really took a liking for it. For me getting to work as a creative writer was the best outlet that I could get to do something that I truly loved.

Believe me, it makes a lot of difference when you get to work on something which you are truly attached too. You do not need any kind of motivation to drag you day after day and love the challenges that comes along. Freelancing as a content web writer did this for me. I have loved every day ever since I got into it. ( OK I have Monday blues here too :) )

Freelancing has bought with it a whole big bag full of advantages for me:

1. It allowed me to work on something which was my passion.
2. It introduced me to variety in writing through all kinds of projects that came along.
3. It made em grow socially by introducing to me a whole bunch of new people who not only bought me new work but also fellow writers whose writing master pieces left me in complete awe.
4. Freelancing bought with it flexibility. I could finally work on my terms and at last had NO boss over me!
5. It made me more responsible as now I was wholly and solely responsible for the work that I delivered to my clients.
6. Most importantly it is making me learn on how to negotiate! I would say that I am still learning this trade and have lots to learn here..
7. And of course, it brings in some real quick bucks! :) Believe me, you can really do some good cash counting here in this field once you have some good experience and a varied portfolio to back you.

A pen and paper (or a screen and a keyboard) having so much advantages??? Now that makes freelance web writing worth a try... What say??!
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Wednesday, July 15, 2009

Virtues of my trade



As a freelance creative writer I get to do writing assignments for clients who stay in different corners of the world. I do not get to meet most of them personally and it is my communication with them and most importantly my work which I deliver which projects my image to them. This makes it very important for me as a writer to be able to reach out to my clients. In this profession it works well to establish a good relationship with your client as they are the best advertisers that I can get for my work.

This makes professionalism an extremely integral part for my field of work. And let me tell you it is not at all difficult to inculcate professionalism in your field. Its actually very simple.

1. Deadlines and time lines form the back bone of my profession as a creative writer. An immaculate record with deadlines would speak a lot of good for me and would help me in routing in new prospective clients too. A dependable image is what is conveyed by it.

2. Maintaining a regular and a timely communication pattern with your client too plays a very important role in conveying your professional attitude. You have to understand that the project on which you are working is your clients and he has the full right to get involved with his project.

3. Be respectful and courteous in your communication as this will help your client to relax and instill in him confidence towards you.

4. Be completely honest in your approach and always put in your best in all your projects. If you are time bound and really do not have the time to take on a new project then it is always a good thought to convey it clearly to your client. Also, if due to any reason you are unable to deliver the deliverable to your client on time then be honest and do not come up with lame excuses. Your honesty towards your work will provide you with reliability.

These tips have worked for me and I am sure that anyone wanting to excel in any field too can use them to make the most of the situation. So all the best guys! :)
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