Showing posts with label freelance content writers. Show all posts
Showing posts with label freelance content writers. Show all posts

Saturday, September 18, 2010

Contract For Freelancers – A Necessary Evil?




There is nothing like the independence that comes with the job of working as a freelancer. You not only have control over the kind of work you do and your work schedule but at the same time are not answerable to anyone except your client. This does make this field of freelancing very attractive and fetch able. But then working as a freelancer does involve its own share of risks and issues.

The biggest being the scare of your clients not paying up for the work that you did for them. The other issue may involve the client deciding to change the deliverable initially agreed upon during the course of the project. So is there a particular umbrella of protection that a freelancer can make use of in such a situation? Well yes, there is the option of using a contract.

There are many of us who are usually not that comfortable with the option of putting forward a contract to their clients. The sense that the freelancer does not trust the prospective client tends to loom at large. But then there are situations which are best presented under the protective shade of a contract. This brings us to the next question; when does a contract become necessary?

The situations here would generally depend on a case to case basis but generally there are a few situations which can be generalized here.

  • To begin with, writing a single 400 word article does not need to come with a contract but yes, writing 200 of such articles for a single project would suffice the needs of having a contract.
  • The second case would be involving projects which are associated with large sums of payments. Having a contractual binding here would make the client liable to pay for the services that you would be in turn delivering.
  • Most of us depend a lot on the trust factor and might not go in for a contract with an individual whom we might trust. But it is a good idea to be fair in your dealings with your clients and come up with a contract irrespective of your trust factor with the client. Not only does it convey your professionalism but at the same time takes it in writing that both you as well as your client are serious regarding the project.
  • A long term project which might include yearly renewals too is best suited under the gambit of a contract.
  • A pro bono project or a project done as a favor for a relative or a friend too does not necessarily need a contractual agreement.
Ok, so with the necessity of a contract being clear we now come to the point as to how to come up with a contract. You need not be a lawyer to draft a contract. All that you need is to be clear as to what terms and conditions you wish to put for the particular project. A good contract must ensure that:
  • It is stated in simple and easy to understand language;
  • The content must not be ambiguous;
  • The relevant facts regarding the project should be included in it.
So what are the points that generally all contracts must include?

  • Deliverables/ Services Offered: The contract should clearly state what is expected from this project and what all will be delivered by the freelancer towards the same.
  • Time Frame/Schedule: The time frame expected towards completion of the project too must be clearly stated in the contract.
  • Payment Terms: This ideally includes the total agreed payment for the project as well as the payment cycle decided upon. If there are any chances wherein a renewal of the pricing terms in the middle of the project might be sought either by the client or the freelancer then that too needs to be mentioned here. Any advance payments, charges for delayed payment etc should be clearly stated.
  • Termination Clause : This should include that under what conditions can the project be terminated mid way and as to what will be the compensation plan in light of such a termination.
  • Arbitration and Jurisdiction: This clause is all about providing information that in case of a dispute “how” and “where” will the case be taken up.
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Thursday, May 27, 2010

Make Currency Fluctuations Work Your Way

It has been really long since I sat down and wrote a blog post. Well it was a combination of laziness and the absence of any good issue which really motivated me to write and entry. Well today, I got rid of the former and had a good latter which made me sit down and write. Group effort I say!

It makes me wonder as to how many new roles have I started to play since I went out working as a freelance writer. It has made me my own personal organizer, a creative thinker and at the same time a financial analyst. The first two can be related but what about the third? Well, this is where the fluctuating economic conditions come into play! No, I have not started writing articles on the global financial economy but I am gravely affected by the fluctuating currency denominations when it comes to asking for payments for my projects.

When I started out I did not bother much about it and was OK with the rate I got after the currency conversion rates. But lately with experience (and maybe the greed to get some more!) this has become a very important point for me when I quote rates for my projects. There are two currency related factors that I need to keep in mind before I go ahead and quote my price; the current currency conversion rate and, since I use PayPal for my payments therefore the fee that PayPal deducts for the payments.

Apart from INR, the other currency that I regularly deal with is the US Dollar. When the economy was hitting rock bottom it was booming times for me. Instead of the regular INR 38-43 against a Dollar, I got incredible conversion rates which went up to INR 50-51, good times I say! But since this does not happen all that frequently there comes the need to safeguard my interest. I recommend the following:

1. If you are starting out as a freelancer, you can afford to bear some of the fluctuations. After all this might result in a lower final amount that you quote to the client and make it work in your favor.

2. The other thing that I have constantly done is to leave my money in my PayPal account when the rates are too low. I have often experienced that these currency fluctuations are quite temporary and your patience might prevent you from bearing a loss. So if you can afford to leave your funds as it is for some time then this might work!

3. If you are using the services of payment gateways like PayPal then it is suggested that you go ahead and check with all the kind of accounts that they offer. You need to select the one which best fits your need as all of them have different rates which they charge.

4. The fourth and the most effective way to beat the currency punches is to go ahead and increase your rates. You need to convince your clients that the final quoted rate allows you to cushion your loss as well as justifies the efforts needed in the project too.

But what to do if you are getting into a long term contract?
I suggest that if you are getting into a contract with your client then you can go ahead and suggest adding a clause to it that the price will be reviewed after say a period of 5 months and based on the currency conversion rate at that point consequent changed would be made to the price. This will not only cushion your cause but at the same time put you forward as a good professional too.

Currency can surely be tricky but it is very important that you manage your finances well and charge an amount which is not only justifiable but at the same time allows you to make a decent profit too.
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Friday, October 30, 2009

Freelancing Is All About Decisions



Freelancing is all about making choices. Right from deciding your work routine to selecting clients and working on payment options, there are a lot of facets that you need to work upon and decide. My journey as a freelance content writer made me come face to face with my share of decisions too. I fumbled upon many initially but with time I surely got more wiser and understood the demands of the business. Based on my personal experience I would like to share some decisive moments that I came across.

1. When starting out initially as a freelancer your basic aim has to be to build on an impressive portfolio. For the same there is no harm if you would do some projects for free. This would help you provide the right kind of work exposure and at the same time allow you to settle down in your line of work. One should never assume that assignments done for free would be less creative. Use every opportunity that comes your way to help refine your talent.

2. When you come across a new project the best way to get off the predicament of accepting it or refusing it can be dealt by asking yourself as to what the project can help you with. Will it help you widen your already existing skill set or help you foray into new territories.

3. It is always a good choice to be the master of one area rather than being average at many!

4. You need to draw a line as to what is the amount of work that you can handle easily and deliver the best doing the same. It is very common for us to get drawn towards taking up more work than we can actually handle. In such a case we are not only unable to devote good time on all the projects but at the same time risk deteriorating our health too. Therefore LIMIT is the key!

5. If possible it is always a good idea to get into a contract with your client. Not only will this safeguard your interest as well as the clients but at the same time it will allow you to stop worrying about the payments and thereby you can concentrate more on your work.

6. It is always a good idea to maintain a gaod rapport with your clients. A small note once in a while will not only allow you to stay in touch with them but at the same time make your client appreciate your relationship.

7. It is extremely mandatory to stick to your work ethics! If you feel that this particular project is not suiting your work area but the client is persistent that you take it there is no point buckling under pressure. A polite denial along with valid reasons will help you sail through.

8. There is no written rule as to what is the best payment option between an upfront payment or partial payment. Though an upfront initial payment is always a good idea but the choice needs to be biased on a " client basis" and the relationship that you share with him.

You can now select the ones which apply relevantly to your sphere of work and do feel free to share your tips too!


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Saturday, September 26, 2009

A New Day A New Project!

Assignment: Website and marketing collateral for a not-for-profit dance foundation.

I had mentioned in my last post that work on a website for a non profit dance academy was due to start, and yes it is on! This assignment would allow me to work towards drafting the entire content for the website as well as working on their marketing material too. The dance academy wishes to go the non profit way and wishes to collect money from shows and use the same money towards sponsoring children to enroll themselves in dance schools. An absolutely noble thought!

What is particularly great about this project is that the client has given me a free hand to even structure the skeleton of the website! This made me suggest tabs we could use, the content which should be put and structuring the same. Since the website is for a non profit use therefore it will not be investing all that much on the designing part. The ‘attraction grabber’ therefore has to be the content.

Structure:
To work on the structure of the website I browsed the internet for other websites on similar lines. Taking an idea from them on as to what are the important elements which it should have and how to structure the same. Once done I set down and made a structure which suited the clients need. I decided to keep it simple and yet effective. I liked the concept of having a main tab with sub tabs attached to it. By doing this not only will the content have flow and at the same time I will be able to add all the content that should come without creating mess in one single tab.

Client’s brief: The content has to be based on the fact that we are promoting and creating awareness towards Indian dance forms in the US. The content should be to the point and try and include bullet points wherever possible.

As mentioned, the project was bifurcated in two parts; the website as well as the marketing collateral. The marketing stuff is taken care off as the client has provided with a sample of what he actually wants and will be working on the same line. It would be including an introductory letter, a couple of application; the sponsorship levels available as well as info on the upcoming shows. Here too marketing collateral= Punch lines!! Something which my assignment with www.savingsmela.com has taught me good enough! Since I could manage that I expect this to be a breezer.

Once done with the marketing requirement I will start structuring the content for the approved website skeleton. I have made some rough notes on what I would be putting there. Need to talk to the client on these and see if it works for him too. The website has yet to be registered and will surely upload here the final product.

A new theme, some new energy.. I love my work!!


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Saturday, September 12, 2009

Work Has Been Good...



I know it has been time since I blogged about my work and projects. Things have been pretty hectic here. With my regular work I have been tied up with new assignments and projects. The most significant being getting into a contract with www.savingsmela.com. A deals directory I have been roped in to take care of their marketing needs and delivering content on the same. Am on a contract with these guys for an year now.

By saying a deal's directory what is inferred is that it is a one stop platform to showcase all the store as well as well online deals available. Kinda cool concept for sure!

Am done with a couple of business letters for them and am on working on their marketing presentations right now.This assignment has bought with it a couple of firsts for me. Business writing was not something which I had tried before. I am more of a copy writing guy. So drafting business letters and business proposals liberally doused in marketing punches took me to a new area. I did manage to sail through good with the letters but the business proposal came back wonderfully rejected! :) will have to work hard on it now. Works well for me... I get to explore new facets of writing.

Client's brief: Marketing punch, Creativity. Marketing punch, Creativity! That sums it up!!

Being a start up the first impression surely has to be impactful. Have started work on the presentation and have sent the first few slides for feedback. I have always felt that the difference between a normal presentation and a powerful presentation are the simple one liner messages which can make the readers to think. I like creating impact with words. That is my style. I like to inject a couple of these one liner slides in between the regular content. By this way I am able to control the attention of the reader.

Will await feedback and then proceed forward. Since the content here is copyrighted I will not be able to post it but yes will surely update you on the journey.

Meanwhile there is a website for a non profit dance academy in the US for which i will start working from next week probably. So it is hands full right now!

Cheers!!



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Saturday, September 5, 2009

How To Price Your Work


The most common issue with most freelancers is the process of deciding the price for a project. All of us wish to get compensated adequately for our efforts towards a project. The right strategy forward should be an ideal combination of adequate compensation to the freelancer as well a happy client.

My way forward is simple. I base my projected calculations for all projects keeping in mind the amount of work desired by me and the time it would take for me to complete the same. If the project includes comprehensive research then that too is taken into account. I consider it to be a good trick to divide the entire project into smaller projects. Once done with that you can move on and see the time that you would take to complete all of these smaller projects.

Combine the hours of all the small projects together and multiply it with your hourly price rate and voila you have a price ready to be quoted to the client! :) If you foresee that you would be needing to stay in regular touch with the client on the telephone during the due course of the project then you could include the expected charges for the same in the total estimated cost for the project.

It is also a great idea to regard the future prospects that you could be involved in with the client. If you foresee good and regular work from the client you can always go ahead and reduce the price you would have otherwise quoted.

What I have mentioned here is my way of arriving at a solution. All of us have our own ways, what is important is that we, the freelancers, are paid for our hard work at the end of the day.




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Tuesday, August 25, 2009

Freelancing: Is It Really For You?



The idea of freelancing brings in images of working from home, at will schedules, relaxed work conditions and a complete stress free environment. These conditions are sure to make the job look very attractive and alluring. But what is necessary is that you give freelancing a good thought before considering it as your profession. Need a checklist? Well here it is!

1. Be prepared to multitask! Working from home might make you feel that it would be a tension free job but believe you me when you work from home it is anything but that! You would be expected to take care of your household chores along with your job.

2. With most freelancers it is seen that an absence of steady income is the biggest grouse. This become all the more important when you have a family to support. The initial periods can be pretty choppy as a freelancer and you need to be prepared for it.

3. When you freelance you are a brand in itself. You have no secretaries and juniors to help them manage those for you now. When you freelance you are a one man army! You need to take care of all your advertising needs to make your name visible in the freelancing market. This can prove to be a little too much when you already have chores to handle, deadlines to meet and emails to take care of.

4. Making a schedule is not difficult, what is tough is sticking to it! As a freelancer there are times when you might just find this all very overwhelming. In the absence of a 9 to 5 schedule which you had back in office this might be a bit complicated! The inability to manage your time constructively can prove out to be very frustrating for most freelancers.

If you are game for the mentioned pointers then simply hop on! The world of freelancing is eager to greet you!


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Thursday, July 23, 2009

Let People Honor Your Talent



Freelancing can be tough. With the market full of people selling their writing skills it can prove out to be a challenge for anyone wanting to establish themselves full time in this field. The scope available for freelancing is huge but so are the number of people who wish to try and attempt their skills at it. If you wish to make creative freelancing as your full time profession then you need to be all the more cautious because the work available in the market is shared between full time and part time freelancers.

So how can you make your mark? What sets you apart from the others? What can you do so that you can put forward a better impression to your clients than others? How can you convince your clients that you are the best that they can get for their project? It is not tough. I wish to take up my case on the same..

1. Work on your Identity and increase your visibility. It is always a good idea to have a website for yourself. Not only does this make you look professional but at the same goes a long way in projecting your seriousness in this profession. You need not shell out big bucks to get this done. There are available several templates online which can get this done for you for practically free. A simple website with honest, well written content is what your website should portray! You should also make your presence felt through various professional networking websites on the internet.

If you still just have a resume to provide it is a good idea to have it as a PDF file. An impression here goes a long way. If you really wish to spread the word around you could go about and splurge a little and get yourself some visiting cards made.

2. It is a very good habit to be easily accessible to your clients. Provide them with your contact details where you can be contacted easily. Though you can mention them the timings when you can be contacted so that your life does not feel intruded. Try and be quick when responding back to emails as clients like to be in touch with quick and responsive professionals.

3. I also think that it is a good idea to try and make a personal connect with your client and try and interact with him as a friend. By this it is not meant that you drop your professional guard. There is a thin line separating professional behavior and getting personal. Clients will like when you try and go the extra yard and talk about their project as their own with genuine inputs. believe me, IT WORKS!

4. Put together an elaborate portfolio of all your work along with the feedback from your previous clients to showcase to all your potential future connects. This will help the client to bridge the trust bridge and help him in developing confidence in your work and talent. If you have your website make sure that you integrate these items in it and highlight them prominently.

5. Watch your price negotiation timing. Do not start negotiating on the price at the first go. Doing so will project an image that it is only money that you are after. Project an image that you are doing this work of freelance writing for the sheer love of writing. Put forward a price looking at what the project is all about and once quoted stand by it. If you lower your price too often it will do no good to your serious professional image of a web content writer.

What ever be your strategy, the bottom line remains that you have to make your client believe that you have what he wants. You have to justify your talent as well your price and at the same time bring on an image that there is no one better than you available. Believe me, with a few tips this is completely achievable!
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Thursday, July 9, 2009

My Tips, My Experience


I may not have had enough time yet as a freelance content writer but there are certain things that I have discovered and rather drilled in my head to keep in mind. Practical tips which have come my way from my very own experience. Tips which might not sound all that important but believe me when you are working in this field of creative writing and that too as a freelancer they can help you wade through real smooth!

1. You have to learn to say NO too! I can imagine that as a freelancer you might be at times wanting to grab any project which comes your way but believe you me, you have to say no at times too. Doing projects for free or on terms which are totally dictated by your client will not get you any good. You have to understand this. It might be difficult to turn down a project but you have to make the client understand your terms and conditions too!

2. This brings me to my next tip. Before you start freelancing as a content writer devote some time and chart down your price list and your terms and conditions. I understand that when yous tart off you cannot charge high but this does not stop you from charging a decent befitting amount too. You have to make the client realise that you have the talent hence he has approached you for his work.

3. Never under price. Never put your talent on the line just to grab a project by succumbing to the pressure of the client asking you to lower your price. If you feel that you are charging the right justified amount then stick to it. You would portray a strong stable personality this way.

4. Never compromise on the quality of work. As a freelance content writer it is your work which is your identity. By delivering low quality work you are harming your reputation. One of the most common reason for producing low quality work is lack of time owing to too many projects. Therefore limit the amount of work that you take on at a particular time.

5. Do not shy from networking. For a freelancer it is the word of mouth which brings in business. For this you need to network effectively. To start networking ensure that you have your portfolio ready. If possible have your website created too. You can now become a member of the various networking communities on the Internet and simply sell your talent.

6. Communicate. Keep in touch with all your good clients as they are the one's who can be your best advertisers to future customers.
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