Work with iTrip is going on well. Am already done writing 5 blog posts for them and each of them were unique in a different way. Like I always say that what I like the best about my job is that I get to learn and know so many new things. Something on the same lines happened with iTrip too. I was to write a blog entry for them wherein their competitor (lets say company X) would be putting forward their advertisement during the Super Bowl!
My task here was to research on this very advertisement that company X plans to launch, bring in the advantages of advertising during the Superbowl and then link company X with iTrip! Interesting I say!
What I loved doing the most here was to research on the super bowl advertisements. With a sports crazy dad and husband here with me I had to know what super bowl was all about but never realised the potential that it could hold. Anyways, this assignment was a true blessing in disguise coz I could now understand the financial implications behind having the chance to air your promotions during that valuable time space of the super bowl.
Clients Brief: write me a blog on the super bowl advertisement that company X is doing during the super bowl. And how both them and iTrip is riding the same wave. Research on the up coming ad and tie iTrip into the blog in a positive way.
Neat I say!
With my job pretty much chalked out I knew what all I needed to focus on. I wanted to introduce iTrip in the article in a very subtle way so that it does not overpower the article. The article had to be based on company X but what i wanted the content to do was to make the reader leave the article with a clear recognition of iTrip.
Here is what parts of the final approved article looked like:
Drawing millions of viewers from around the world, the Super Bowl has produced some of the most memorable and effective commercials in the history of television. Interestingly, such is the craze of these super bowl commercials that a large chunk of its viewers tune in to watch Super Bowl just to catch these commercials. Producing an ad for Game Day is a huge strategic marketing task for any big company that can manage to afford the price tag associated with it......
......Hoping to reap similar benefit is the Austin based vacation rental company X. This company is making its first foray into Super Bowl advertising during CBS telecast of the February 7 game and aims towards successfully engaging people by means of their commercial to want them to see more. By means of this commercial, X wishes to capture the essence and need of proper accommodation while on a vacation and ..... Vacation Rental Companies like X and iTrip wish to serve the generation of ....What makes these vacation rentals all the more popular and interesting and finds a mention in this X commercial too, is the fact that this facility of vacation rentals can be availed at a cost which is far less than what you would end up paying for a hotel accommodation.
So when you go ahead and opt for vacation rentals offered by companies like iTrip and X, not only do you end up enjoying your holiday but at the same time you end up saving your money too! An exposure into the world of Super Bowl commercials will prove out to be good for vacation rental companies like X and iTrip. It will help them to take care of the low consumer awareness towards vacation rentals and will provide potential travelers with an additional accommodation option to consider when they plan their next vacation. ...
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