Understand Search Engine Optimization(SEO)

It is very much possible that almost all of us who are in the process of content writing have very often been confronted by the term SEO. So what exactly is SEO? I seriously believe that SEO is the ladder climbing on which your website can figure on search result pages of various search engines and reach the target audiences to whom you wish your work to reach. It is a process which will allow your web pages to crawl up fast and successfully on the search engines and thereby get maximum hits. Believe me, it is not at all a complicated process and is a conjunction of several rules which have to be kept in mind when you write the content for your website.

• The holy grail of SEO are the KEYWORDS! Yes, the keywords which can best justify the content in your work can help you make or break the visibility potential of your website. This calls for some very serious research to scout for all relevant SEO words. Google too has a very simple but surely reliable keyword search option which can help you narrow down the most effective keywords pertaining to your content.

• RELEVANT ORIGINAL CONTENT should not be neglected at all as this is what will make your content readable and make the readers come back again looking for more quality. As a good content writer it is the content that I would publish would stand as a testimony to my talent. Search engines also look at the genuineness of your content to check if you are a serious writer. Also, content which is simply copied and pasted from any other website will seldom make search engines favor your website.

• Building LINKS is also a reliable way to get many more readers to discover your content. With plenty of options available in the present times in the form of social networking websites, professional websites and other interaction platforms this task of linking has become very easy. i too have gone ahead and linked my blog as well as my website to my social networking sites as well as my professional web links too!
  

• Building META TAGS is also an option which is exploited by content writers in order to make their work feature higher on websites. Meta tags are description of your content written in its HTML code which is not visible on your website but is something which search engines like Google recognize and read and thereby enable your website to crawl up.
  

Surely it is your talent towards writing which will make it or break it for you but then if taken the aid of these simple SEO rules you are one step more closer towards improving the chances of your website being seen by a much larger audience.

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